ProHealth is excited to announce that the first CFS public awareness campaign in the history of the illness will be launched this summer, starting with a launch event at the National Press Club in Washington, D.C., in June. The campaign, which will run through December 2007, will include outreach to major TV, radio, print and online media. We are very proud that our founder, Rich Carson (who has CFS), has been asked to be a part of this landmark awareness effort.
The campaign is being implemented by the CFIDS Association of America. Association spokesperson Marcia Harmon reports that they are working with "two of the top PR firms in the United States to develop many of the campaign components. Both firms -- Fleishman Hillard and GMMB -- have considerable experience with national health marketing campaigns."
Harmon adds, "This campaign has the potential to spark increased understanding about the illness among the general public, health care professionals, legislators and the media. For that potential to be fully realized, it will take the combined efforts of the CFIDS Association and of support groups and other organizations dedicated to conquering this illness. We're delighted that ProHealth is joining our efforts. There's a role for every CFS and FM organization, every support group, and every individual patient in this campaign."
The CFS public awareness campaign will include full-page print ads in selected national magazines; TV, radio and print public service announcements; stories and articles in national print, broadcast and online media; partnerships with medical organizations to educate providers about the illness; ads and articles in professional publications used by physicians, nurse practitioners, and physician assistants; a traveling CFS photo exhibit; and many other components.
Primary funding for the campaign has been provided by the Centers for Disease Control and Prevention (CDC). The funding came from the health marketing arm of the CDC, leaving their CFS research budget intact.
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