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Media Rollout of CFS Awareness

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By Editor • • June 20, 2006

Why didn’t the CFIDS Association of America’s $4 million public-awareness campaign on chronic fatigue syndrome start with a national press launch on June 7 as planned? Because big news is set to break later this summer regarding the prevalence of chronic fatigue syndrome, to be revealed in an as-yet-unnamed peer review journal. The press announcement of this breakthrough – sure to draw a priceless round of free publicity – will be made by top officials of the Centers for Disease Control and Prevention, which is funding the awareness campaign. Watch for timely alerts on this press conference and the new research findings. First Ads on Your Newsstand! Meanwhile, you can look to your local newsstands now for the debut of ads created for the awareness campaign, set to run in all major media venues over the coming year. The objective is to familiarize the general public and healthcare community with CFIDS and its symptoms. And the first step is a full-page color ad in the July 2006 issues of Ladies’ Home Journal and Better Homes and Gardens – combined circulation more than 20 million readers, who will be exhorted to “Get Informed. Get diagnosed. Get help.” Traveling Photography Exhibit Another part of the campaign is a Traveling Photography Exhibit featuring the “Faces of CFS” across America – one of whom is Pro Health Founder and CFS patient Rich Carson – as recorded by celebrity photographer George Lange. The exhibit will be accompanied by features in the local media recounting the personal stories of these people. Attached for example is the profile of Rich Carson that was published recently in the Santa Barbara News-Press, titled “Fighting to Raise Awareness” by Hildy Medina. Again, watch for more of the stories behind the faces as the campaign progresses.

Click here to read the Santa Barbara News-Press article

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