ProHealth health Vitamin and Natural Supplement Store and Health
Home  |  Log In  |  My Account  |  View Cart  View Your ProHealth Vitamin and Supplement Shopping Cart
800-366-6056  |  Contact Us  |  Help
Facebook Google Plus
Fibromyalgia  Chronic Fatigue Syndrome & M.E.  Lyme Disease  Natural Wellness  Supplement News  Forums  Our Story
Store     Brands   |   A-Z Index   |   Best Sellers   |   New Products   |   Deals & Specials   |   Under $10   |   SmartSavings Club

Trending News

10 Fibro-Friendly Foods with a Bonus: Beautiful Skin

Fight Back! Win the War Being Waged Against Your Immune System

Studies Show that Magnesium L-threonate Improves Brain Plasticity, Leading to Direct and Significant...

Clary Sage Oil May Be Pricey, but Its Benefits Are Priceless

Component of red wine, grapes can help to reduce inflammation, study finds

Poly MVA: A Novel Therapy for Increasing Energy, Repairing DNA, and Promoting Overall Health

Pumpkin Pie Turmeric Breakfast Smoothie - Vegan + Gluten-Free

Vitamin D supplementation extends life in mouse model of Huntington's disease

What’s Fenugreek Good For?

Omega-3 fatty acid stops known trigger of lupus

Print Page
Email Article

New book explores how communication can combat HIV/AIDS

  [ 90 votes ]   [ Discuss This Article ] • December 2, 2002

ATHENS, Ohio –About 95 percent of the 40 million people with HIV/AIDS live in developing countries in Latin America, Africa and Asia -- the epicenter of the AIDS epidemic. As governments and health officials look for ways to control the spread of the disease in these nations, they shouldn't overlook the influence of communication, according to the authors of a new book.

"In the world's front line of AIDS prevention, HIV/AIDS has been looked at as a biomedical issue," said Ohio University researcher Arvind Singhal. "We argue that the world has underestimated the role communication can play in reducing HIV infection in developing countries, which is a social, cultural and gender-related problem -- not just a medical one."

Singhal and Everett Rogers of the University of New Mexico interviewed hundreds of doctors, government officials, HIV-prevention program directors and patients around the world for their new book "Combating AIDS: Communication Strategies in Action," published recently by Sage Publications.

The work details the global spread of the deadly virus, pointing to factors such as political inaction, social stigma toward HIV/AIDS and the overall lack of funds available to control the spread of the disease. The researchers highlight the importance of using communication strategies that influence government policy and gender relations and harness the positive aspects of local culture and spirituality.

Two broadly successful communication strategies created from this program are entertainment-education soap operas and radio and television public health campaigns.

Entertainment-education programs reach a large audience and can effectively promote HIV/AIDS prevention behavior, Singhal said. Examples include the popular soap operas "Soul City" in South Africa, "Tinka Tinka Sukh" ("Happiness Lies in Small Things") in India and "Malhacão" ("Working Out") in Brazil.

"If a person keeps listening or watching a soap opera, they start to identify with certain characters in an entertaining way that isn't preachy or didactic," said Singhal, a Presidential Research Scholar and professor of interpersonal communications at Ohio University. "The best thing is that when the show is over, people continue to gossip about the characters and the message continues. Gossip is very important in stimulating action."

Using communication strategies to bolster public health campaigns is another successful approach, according to the researchers. The number of new HIV infection cases in Thailand dropped from 143,000 in 1991 to 29,000 in 2000 due, in part, to a $48 million education and public health campaign. Charismatic political leader Mechai Viravaidya required the nation's 488 radio stations and 15 television stations to air HIV/AIDS prevention messages every hour. He also promoted a 100 percent condom use program aimed at the country's commercial sex workers. These strategies helped Thailand become the first developing country to successfully control AIDS.

"One key element in controlling the spread of AIDS is strong political action by government leaders," Singhal said. "Leaders have a special responsibility because they can reach a wider audience. It's amazing how a few champions can turn the tide and show what is possible in controlling the spread of HIV/AIDS."

Using entertainment-education programming for HIV/AIDS intervention is a recent strategy in the fight against the epidemic, Singhal said, and only a number of programs exist in developing countries. While there haven't been any opponents to the use of this intervention tactic worldwide, there are those in many nations who oppose any HIV/AIDS preventive action. According to Singhal, South African President Thabo Mbeki, for example, denies that HIV is connected to AIDS and prohibits pregnant, HIV-positive women from taking the drug Nevirapine, which limits mother-to-child transmission of HIV. About 4.7 million of South Africa's 43 million people are HIV-positive.

In addition to HIV/AIDS prevention, Rogers said communication strategies can be applied to combat other global social problems such as racism, illiteracy and environmental issues.

"We feel that the model has broad applicability to other social problems, especially where stigma and prejudice are involved," he said.

Post a Comment

Featured Products From the ProHealth Store
FibroSleep™ Ultra ATP+, Double Strength Energy NADH™ 12.5mg

Looking for Vitamins, Herbs and Supplements?
Search the ProHealth Store for Hundreds of Natural Health Products

Article Comments

Be the first to comment on this article!

Post a Comment

Natural Pain Relief Supplements

Featured Products

Mitochondria Ignite™ with NT Factor® Mitochondria Ignite™ with NT Factor®
Reduce Fatigue up to 45%
Energy NADH™ 12.5mg Energy NADH™ 12.5mg
Improve Energy & Cognitive Function
Ultra ATP+, Double Strength Ultra ATP+, Double Strength
Get energized with malic acid & magnesium
Optimized Curcumin Longvida® Optimized Curcumin Longvida®
Supports Cognition, Memory & Overall Health
Ultra EPA  - Fish Oil Ultra EPA - Fish Oil
Ultra concentrated source of essential fish oils

Natural Remedies

Bone Broth Benefits for Digestion, Arthritis and Cellulite Bone Broth Benefits for Digestion, Arthritis and Cellulite
Coenzyme Q10 - The Energy Maker Coenzyme Q10 - The Energy Maker
Green Coffee Extract: Unique Obesity Intervention Green Coffee Extract: Unique Obesity Intervention
Why Berries Offer a Rainbow of Health Benefits Why Berries Offer a Rainbow of Health Benefits
Breaking Through the Mental Fog Breaking Through the Mental Fog

ProHealth, Inc.
555 Maple Ave
Carpinteria, CA 93013
(800) 366-6056  |  Email

· Become a Wholesaler
· Vendor Inquiries
· Affiliate Program
Credit Card Processing
Be the first to know about new products, special discounts and the latest health news. *New subscribers only

CONNECT WITH US ProHealth on Facebook  ProHealth on Twitter  ProHealth on Pinterest  ProHealth on Google Plus

© 2016 ProHealth, Inc. All rights reserved. Pain Tracker App  |  Store  |  Customer Service  |  Guarantee  |  Privacy  |  Contact Us  |  Library  |  RSS  |  Site Map