ProHealth health Vitamin and Natural Supplement Store and Health
Home  |  Log In  |  My Account  |  View Cart  View Your ProHealth Vitamin and Supplement Shopping Cart
800-366-6056  |  Contact Us  |  Help
Facebook Google Plus
Fibromyalgia  Chronic Fatigue Syndrome & M.E.  Lyme Disease  Natural Wellness  Supplement News  Forums  Our Story
Store     Brands   |   A-Z Index   |   Best Sellers   |   New Products   |   Deals & Specials   |   Under $10   |   SmartSavings Club

Trending News

Can Autoimmune Conditions be Reversed? Researchers Make a Surprising Discovery

Scientifically-designed fasting diet lowers risks for major diseases

How One Tiny Molecule Turned into One Huge Health Breakthrough

Acupuncture boosts effectiveness of standard medical care for chronic pain, depression

Research on Astaxanthin Demonstrates Significant Whole Body Benefits

Humans have three times more brown body fat

Nutrients Boost Stem Cell Function

B12 Proven Essential for Every Cell

Soy isoflavones may benefit breast cancer patients

Dietary prebiotics improve sleep, buffer impacts of stress, says study

 
Print Page
Email Article

Book Examines Connections Between Food, Culture and Psychology

  [ 76 votes ]   [ Discuss This Article ]
www.ProHealth.com • June 16, 2003


Do you mash your potatoes or roast them? Prefer a martini or a rum and Coke? The answers to these and other questions about what you eat can tell researchers a lot about who you are.

This is just one of the findings by Leon Rappoport, a professor of psychology at Kansas State University. In his recent book, "How We Eat: Appetite, Culture and the Psychology of Food," he addresses the way cultures define things as edible, food habits and ideologies, the origin of eating disorders, the relationship of food to sex and aggression, the future of marketing and the psychological implications behind these issues.

"Every aspect of eating behavior has both a social component and a psychological context," Rappoport said. "The food we eat is defined by our social class and values.

"For example, the lower classes tend to prefer sweet drinks and foods, whereas the upper class prefers dry drinks and food items that tend to be bitter, astringent, or more complex flavors that you have to develop a taste for. It has to do with the self-discipline of food," Rappoport explained.

This concept of self-control is also what links food to sex and aggression.

"Food and sex are both visceral appetites, and there's the idea that these appetites and behaviors need to be socialized and controlled," Rappoport says. "That's why we teach children manners at an early age."

As societies change, the foods that people eat and the body images they associate with status also evolve. Rappoport explains that in the 19th century, the working class typically performed physical labor, so the function of food was to fuel the body. Thus, a body we would now consider overweight was considered desirable because it was associated with prosperity, success and the sedentary lifestyle of the upper class.

"Today, however, it's the opposite," Rappoport says. "In modern society, food has taken on an aesthetic value, so the ability to eat delicately and remain as thin as possible is associated with status because those people don't need food for fuel."

However, the conflict between rationality and emotion that creates opposing forces in the dieting and food-advertising industries creates a similar psychological contrast in individuals, which brings other factors into an individual's food choices.

"We've found that people make decisions about what they eat for one of three reasons: health, pleasure, or spirituality. However, people trade off these three ideologies and are very inconsistent. It's common for people to choose healthy foods for breakfast, convenient foods for lunch, and then indulge in a luxurious meal in the evening," Rappoport explained.

"People are very inconsistent, and it drives marketers crazy. The holy grail of food marketing is to come up with something that satisfies two of the three ideologies."

Rappoport spent 10 years researching eating habits and decision-making behavior from historical, anthropological, cultural, biological and psychological perspectives before writing this book.

"I've found that people typically aren't aware of the degree of cognitive and emotional aspects related to food," Rappoport said. "This is psychologically significant because it suggests that from childhood and adolescence onwards, critical self-awareness about our food habits provides an essential foundation for the development of a deeply personal, intrinsic sense of creative autonomy."



Post a Comment

Featured Products From the ProHealth Store
Optimized Curcumin Longvida® FibroSleep™ Mitochondria Ignite™ with NT Factor®

Looking for Vitamins, Herbs and Supplements?
Search the ProHealth Store for Hundreds of Natural Health Products


Article Comments



Be the first to comment on this article!

Post a Comment


 
NAD+ Ignite with Niagen

Featured Products

Ultra ATP+, Double Strength Ultra ATP+, Double Strength
Get energized with malic acid & magnesium
Energy NADH™ 12.5mg Energy NADH™ 12.5mg
Improve Energy & Cognitive Function
Ultra EPA  - Fish Oil Ultra EPA - Fish Oil
Ultra concentrated source of essential fish oils
FibroSleep™ FibroSleep™
The All-in-One Natural Sleep Aid
Vitamin D3 Extreme™ Vitamin D3 Extreme™
50,000 IU Vitamin D3 - Prescription Strength

Natural Remedies

Carry a Massage Therapist in Your Pocket Carry a Massage Therapist in Your Pocket
The Fast-Acting Solution for Healthy Digestive Function The Fast-Acting Solution for Healthy Digestive Function
Fighting Fatigue with Ground-breaking French Oak Wood Extract Fighting Fatigue with Ground-breaking French Oak Wood Extract
Coping When Colds or Flu Catch Up with You Coping When Colds or Flu Catch Up with You
Block Acid Reflux to Prevent Esophageal Problems! Block Acid Reflux to Prevent Esophageal Problems!

CONTACT US
ProHealth, Inc.
555 Maple Ave
Carpinteria, CA 93013
(800) 366-6056  |  Email

· Become a Wholesaler
· Vendor Inquiries
· Affiliate Program
SHOP WITH CONFIDENCE
Credit Card Processing
SUBSCRIBE TO OUR NEWSLETTERS
Get the latest news about Fibromyalgia, M.E/Chronic Fatigue Syndrome, Lyme Disease and Natural Wellness

CONNECT WITH US ProHealth on Facebook  ProHealth on Twitter  ProHealth on Pinterest  ProHealth on Google Plus

© 2017 ProHealth, Inc. All rights reserved. Pain Tracker App  |  Store  |  Customer Service  |  Guarantee  |  Privacy  |  Contact Us  |  Library  |  RSS  |  Site Map