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Everyone Wins

  [ 3571 votes ]   [ Discuss This Article ]
By xx • • June 1, 1999

Business executives love to talk about "win-win" situations, and a Santa Barbara, CA company has taken that concept a step further. "We are creating 'win-win-win' situations," says Rich Carson, founder and president of Pro Health, Inc.

Pro Health is a rapidly growing vitamin and nutritional supplement company that sells its products through catalogs. This innovative company has created a partnership program with non-profit and for-profit organizations.

Organization members receive a 10-percent discount on all Pro Health products-already guaranteed to be the lowest in the United States-while the organization receives a ten percent royalty on gross membership sales.

The program is called "Making the Difference". And making the difference it certainly does. "Everyone wins," Carson explains. "The organization has a new source of unrestricted revenue, enabling it to further promote its cause. Members receive pharmaceutical grade nutritional supplements, herbs and health care products at almost wholesale prices, all the while helping their organization. And Pro Health is able to grow as a company and keep helping others."

Pro Health's first alliance was with the CFIDS Association of America, which deals with Chronic Fatigue Syndrome. In eight years, Pro Health has helped the CFIDS Association of America raise nearly $2 million.

Other Pro Health alliances in place are with the Special Olympics, Lyme Disease Foundation of America, National Fibromyalgia Research Association, American Holistic Health Association, and HFS, a for-profit organization. HFS is the largest franchise company in the world, owner of Avis, Coldwell Banker, Century 21, ERA, and eight hotel chains, including Ramada Inn and Day's Inn. Negotiations presently are underway with the University of California Alumni Association, B'nai B'rith, Paralyzed Veterans of America, and Christian Broadcast Network (CBN).

A Pro Health partnership includes more than just revenue sharing for the participating organizations; this rapidly growing organization also provides its fundraising expertise, a specialized healthcare newsletter publication, and can even customize the Pro Health mail-order catalog to suit the individual.

Carson is picky about the organizations he selects as partners. "With a non-profit organization," he says, "we are very concerned about what they do with the money they receive. We are concerned about what percentage of the money goes to overhead and how much actually goes to their cause."

"In a for-profit organization," Carson adds, "we look for companies that are actively concerned about the health of their employees."

Carson began Pro Health in 1988 to help people with Chronic Fatigue Syndrome and to raise money for medical research. Since then, Pro Health has gone from selling one product to offering approximately 170 natural, nutritional supplements and related health care products.

The area that Carson is particularly excited about is working with corporate benefit programs. Along with a company's medical benefits program, the addition and ease of access of high quality, low priced supplements to employees should theoretically reduce the incidence of days missed due to illness. Numerous well-documented scientific studies on vitamin E, vitamin C, Beta-carotene, selenium, and zinc indicate their beneficial health effects in reducing the incidence of numerous types of health problems.

"An ounce of prevention is worth a pound of cure," Carson adds. "Decreased illness and increased health in the workplace should translate into increased company productivity and profits."

Carson is justifiably proud of what Pro Health has accomplished. "We have an impeccable reputation for the quality of our products, for our integrity, and for our business ethics," he says. "Our goal is to support customers through superb service and to provide superior products at the lowest prices possible."

Carson is optimistic about the future of Pro Health. "Making the Difference partnerships are a great way for non-profit and for-profit organizations to help themselves, their members, and their employees. We see a great opportunity for Pro Health to continue to grow by helping others.

Don't be surprised when you hear more about this rapidly growing corporation, whose philosophy of "win-win- win" seems to be the perfect formula for success.

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