SANTA BARBARA, June 29, 2012 – ProHealth, Inc. has announced the introduction of the first pure hydroxytyrosol supplement to be made available in the United States. Hydroxytyrosol, a polyphenol extracted from organic olive leaves, is the most potent antioxidant found in nature to date. This antioxidant superstar has an ability to absorb cell-damaging free radicals that is 10 times greater than green tea and double that of CoQ10.
It has long been noted that Mediterranean countries have lower rates of cardiovascular disease and cancer than other Western countries. Since the most characteristic element of the Mediterranean diet is olive oil, researchers began studying it, looking for the compound responsible for its anti-inflammatory and cholesterol-lowering effects. That’s when they discovered hydroxytyrosol.
Hydroxytyrosol is rapidly absorbed into the bloodstream and has the highest bioavailability of any antioxidant. It is also the only phenol able to cross the blood-brain barrier, which allows it to absorb free radicals throughout the central nervous system.
In human and animal studies, hydroxytyrosol has been shown to:
• Have therapeutic effects on the cardiovascular system.
• Reduce markers of inflammation.
• Improve the quality of life for patients with osteoporosis.
• Promote significant reductions in LDL or ‘bad’ cholesterol.
Additional animal and in vitro studies indicate hydroxytyrosol also shows promise in the areas of neuroprotection, breast tissue health and limiting the progression of peripheral diabetic neuropathy.
“ProHealth is thrilled to introduce the first pure hydroxytyrosol sold in the United States,” said ProHealth founder Rich Carson. “I think you’ll soon be hearing a lot about this amazing compound because its many and varied potential health benefits will make it a major player in natural health care.”
Hydroxytyrosol has an excellent safety profile with no adverse effects noted even at very high doses. The U.S. Food and Drug Administration (FDA) has granted hydroxytyrosol GRAS (generally recognized as safe) status and the European Food Safety Authority (EFSA) has confirmed the health claim benefits of hydroxytyrosol supplements.
ProHealth’s Hydroxytyrosol Extreme™ contains a minimum of 25% hydroxytyrosol, which results in 25 mg of pure hydroxytyrosol per 100 mg capsule.
ProHealth was borne out of one man’s quest for better health. In 1981 Rich Carson discovered he had a chronic illness. He began to research, experiment and develop relationships with health care practitioners to further his own health, and became determined to offer others the same resources and information. He founded ProHealth in 1988 and remains intimately involved in the research and development of the company’s health-supporting products.