Pro Health, Inc. Lowers Prices
By By; David Coburn •
September 1, 1996
In an effort to better serve the needs of people suffering from CFIDS and Fibromyalgia, Pro Health, Inc. has announced new, lower prices. The Winter 1997 CFIDS & Fibromyalgia Health Resource catalog, due to be released October 1, 1996, will reflect the price change.
According to Pro Health, Inc. marketing director David Coburn, the new price structure offers many advantages to CFIDS and FM sufferers, First, prices on all Pro Health items have been lowered. Second, the old quantity based pricing structure has been replaced by a single manufacturer-direct low price- with no minimum quantities required.
Mr. Coburn believes that it was imperative to get away from "the more you buy, the more you save" mentality that most other vitamin companies promote.
"Forcing people to buy in quantities of two, four, or even six, in order to receive a competitive price often forces people to spend much more than they need or can really afford at that time," Coburn stated.
"By offering everyday manufacturer-direct low prices on each individual Pro Healthtm item through the CFIDS and Fibromyalgia Health Resource Catalog, we make it economical for our customers to buy what they need, when they need it."